Member-only story
“You can’t sell simple”… Wrong!
Show Your Audience The Simple Way To Online Success
Back In 2012 I once sat around a table with several well-known marketers in a central London Pizza Express.
We’d just spent the day talking to an audience of about 150 at a Warrior Forum Live Event.
Over several courses and beers, we discussed all sorts of marketing strategies and then came the moment that changed my marketing life.
One of them, who will remain nameless, said… “The thing is, you can’t sell simple.”
I won’t tell you what went through my mind at that point, but it would make your granny blush!
That was the most ludicrous thing I ever heard from a marketer, and this guy was supposed to be one of the best.
At that point, I was determined to prove him wrong, and I’ve been doing that ever since.
You Can And Should Sell Simple
His point, as I am sure you are aware, is that you should make everything more complicated than it needs to be. Then you can sell your solution to this complicated problem.
He was so wrong.
As I have mentioned in many articles, your aim should be to show people the easy way and then help them to implement if they want help.
