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Your Leads Suck… No Problem, Let’s Fix That.

Mark Thompson
4 min readJul 10, 2024

Say Goodbye to Low Conversion Rates — How To Turn Your Leads Into Fans

Image By Midjourney

There was a time when I used to build my audience by running ads.

Nothing was quite as disheartening as spending hundreds of dollars on a Facebook ad campaign and having less than 1% of the leads become buyers.

Especially when I noticed that running ads to my existing subscribers resulted in 10%+ conversions.

How ridiculous was it that I had to upload my own subscribers to have a good campaign on Facebook?

I soon put a stop to all paid advertising, and nothing much changed!

We live in a time when people are bombarded by ads throughout their waking hours. So they are tired of constantly being pitched to…which is good for us!

A quiet day at the beach

There is a simple way to turn your audience into fans who buy from you.

No matter what you do online, you are going to be seen by prospective customers. It’s what you do with those views that matter.

Send out a tweet… a future customer might see it.
Write an article …a future customer might see it.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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