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You’re Already Building Something Bigger Than You Think
Get this right and you are unstoppable.
Let’s go deep today. You are already halfway there if you grasp what I am saying in this article.
Most people don’t realise what they’re actually building when they create content online.
They think it’s a blog.
A newsletter.
A funnel.
A few posts on LinkedIn or Medium.
But if you zoom out for a second, something much bigger is taking shape.
You’re not just putting out content.
You’re building a world, an ecosystem in which your audience can fulfil their dreams and achieve what they want most.
One email at a time.
One post.
One interaction.
One product.
It starts small.
You hit publish. A few people read it. One person replies. Someone else shares it.
Then a message lands in your inbox:
“I feel like you’re inside my head.”
That’s when you know something deeper is happening.
