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How To Never Run Out Of Content Ideas

Mark Thompson
2 min readFeb 12, 2025
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I know a lot of writers use ChatGPT to write their content, but I feel if you do that, what’s the point of being a writer? It’s like calling yourself a chef and serving microwaved ready meals every evening… (ohh image idea!)

You can get AI to give you a recipe for the meals they serve in top-class restaurants, but you’ll still have to cook it yourself. But think about how good you’ll feel when you serve up that masterpiece.

That’s actually not a bad analogy if I say so myself..

AI has a place in a writer’s toolbox, but it’s not for writing your content; it’s for researching and analysing the content you have already created and finding ideas for new content.

What would happen if you gave ChatGPT an existing article and the comments readers have left and analysed it for more content ideas?

I’ll tell you what would happen; you’d have content ideas that would keep you busy for months!

This is exactly what I did today. I took an article and all the comments and asked ChatGPT to analyse it and give me ideas for follow-up articles that will address people’s questions and any “knowledge gaps” I left when I wrote the original article.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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